Interactive Food Truck
Concept, Artwork, Spatial Planning
TOOLS: Autocad, Photoshop, Illustrator
CONCEPT
Siblings Cherrie and Jimmie argue about everything from music, movies, sports and everything in between.
These two chefs need a way to keep the peace so they can keep creating the one thing they agree on - incredible desserts!
Their new dueling food truck lets customers settle the score by picking the winner each day.
FILL TO
WIN!
1. Dueling Lights
2. Flags
3. Confetti
4. Speakers
5. LED Screens
EXPERIENCE
Music, flags, custom light fixtures and screens all reflect which choice more popular.
The combinations are endless, as Jimmie and Cherrie almost never agree. They’ll argue about music festivals, sports games, and just about anything else, giving customers an extra scoop of fun at every outing.
SKETCHBOOK
This process started with a neutral color base to emphasize the dueling lights, but lacked a story to ground the competition.
Adding new mascots Jimmie & Cherrie brought in a story to make the competition more fun, but they needed to blend with the lights and media better.
Visually tying the characters to the lighting scheme and adding a few more dueling features like flags and confetti make the truck ready to battle day or night!
FINAL DESIGN
PLANNING
