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Part of a larger thesis project, this concept researches narratives surrounding small towns in the US and how themed experience design might shift the way people view and inhabit these spaces.​​

Reimagined Main Street

Concept, Layout, Research, Modeling

TOOLS: Rhino, Twinmotion

CONCEPT

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THE SPACE

Mansfield, PA was used as a reference for this typical northeastern main street. There are three distinct areas meant to spark community engagement.

THE STORY

Main street’s buildings have long stood as silent observers - until now.

 

Through technology, they can finally speak with townspeople, bridging past, present, and future in a shared story that invites residents into something larger than themselves.

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PLAY AREA

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A. Games

B. Local Teams Leaderboard

C. Games High Scorers

D. Building Interactions

E. Games Locker Kiosk

An area of games and fun. Grassy mounds are meant to evoke a backyard feeling, perfect for loungers and climbers alike. Game equipment can be checked out from a shared locker system.

LEARN AREA

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A. Lockers & Kiosk

B. Building Interactions

C. Fallen Log Alcoves

D. Stump Booth Seating

E. Study Bar

F. Presentation Stage

A quieter space echoing nature in the region. Groups like book clubs, students, coders, and knitters will find the perfect space to learn and grow.

HUB AREA

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A. Center Seating

B. Stage

C. Translucent Media Screen

D. Seating / Market Stalls

E. Locker Kiosks

F. Building Interactions

A hub to gather, eat, and enjoy local performers. Booths on each side can morph into stalls, creating a small market.

SKETCHBOOK

Part of the process of creating  booths that are welcoming to sit in, and also transform in to functioning market stalls.

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© 2025 Carrie Schweiger

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