Part of a larger thesis project, this concept researches narratives surrounding small towns in the US and how themed experience design might shift the way people view and inhabit these spaces.
Reimagined Main Street
Concept, Layout, Research, Modeling
TOOLS: Rhino, Twinmotion
CONCEPT

THE SPACE
Mansfield, PA was used as a reference for this typical northeastern main street. There are three distinct areas meant to spark community engagement.
THE STORY
Main street’s buildings have long stood as silent observers - until now.
Through technology, they can finally speak with townspeople, bridging past, present, and future in a shared story that invites residents into something larger than themselves.

PLAY AREA



A. Games
B. Local Teams Leaderboard
C. Games High Scorers
D. Building Interactions
E. Games Locker Kiosk
An area of games and fun. Grassy mounds are meant to evoke a backyard feeling, perfect for loungers and climbers alike. Game equipment can be checked out from a shared locker system.
LEARN AREA



A. Lockers & Kiosk
B. Building Interactions
C. Fallen Log Alcoves
D. Stump Booth Seating
E. Study Bar
F. Presentation Stage
A quieter space echoing nature in the region. Groups like book clubs, students, coders, and knitters will find the perfect space to learn and grow.
HUB AREA



A. Center Seating
B. Stage
C. Translucent Media Screen
D. Seating / Market Stalls
E. Locker Kiosks
F. Building Interactions
A hub to gather, eat, and enjoy local performers. Booths on each side can morph into stalls, creating a small market.
SKETCHBOOK
Part of the process of creating booths that are welcoming to sit in, and also transform in to functioning market stalls.

